Steps To Successful Digital Media Buying

Successful Digital Media Buying

A successful digital media buying strategy is key to ensuring that you reach the right audience using the right platform. Your customers use multiple digital channels to get information to make their buying decisions. It is important therefore to communicate your brand message and services on multiple digital platforms.

Understand Your Audience

What you need to do is understand your audience’s ecosystem so as to align your media buying strategy. This means understanding them beyond just their profile, but the other verticals around their profile. Let us assume that you’re are doing media buying for a car insurance brand, you may want to get the exact details of the client goals. Do they want to attract new car buyers, are they targeting a certain age group to move to their brand because they have a new offering for young drivers? Are they interested in female drivers because they have a new risk criterion that offers low pricing for female drivers?

Getting all this information gives you enough insight on where to focus your efforts when starting your media buying strategy. Based on these scenarios, you will be able to map out a user journey, and the request origination per customer type. This will give you other related interests linked with getting car insurance. This allows you to start selling insurance to potential customers before they even buy the car.

Using keywords like “cheap cars” “affordable cars”, you can now tag this keyword as part of your strategy because you know these are potential insurance customers. You can use these keywords as part of your Media Buying Strategy. You can opt to use them in search marketing, or display and retarget those potential customers on social media. By understanding the audience, you immediately get the right digital platform to relay the message.

Choose Your Digital Medium

You have to choose the best medium for your content. This requires understanding the strengths of multiple mediums and deciding how to utilize the one (or multiple) that most closely aligns with your campaign, products, or services. The good news is that online marketing can be done with smaller budgets with a high return on investment.

Your business will benefit from a multi-channel media buying strategy to increase visibility to your target audience. Knowing where you can best reach your target audience is important. Then you can deliver your message to them using the digital channel and their preferred media consumption medium.

Here are a few factors to consider when choosing your digital communication channel.

  • The goal of your campaign (i.e. brand awareness, leads, sales)
  • The target audience you wish to reach
  • The message you want to communicate

Find The Right Partners

Successful digital media buying means getting the right partners that can help you reach your audience at a reasonable cost. When you have fully assessed your audience and the relevant channels, you need to have the right channel that can help you deliver your message. Connecting with the right people at the right entities will be important to the success of your campaign. Whether you choose to work directly with publishers or through a mediating network, you need to ensure that you’re getting the best value for your budget.


Comments

  1. Hello my family member! I wish to say that this post is awesome, nice written and come with almost all vital infos. I would like to peer extra posts like this. Farah Dag Emmalynn

  2. Having read this I believed it was extremely enlightening. I appreciate you finding the time and effort to put this content together. I once again find myself personally spending a significant amount of time both reading and commenting. But so what, it was still worthwhile! Anya Bartolemo Tallia

  3. Im no expert, but I believe you just made the best point. You clearly comprehend what youre talking about, and I can truly get behind that. Thanks for being so upfront and so straightforward. Veronike Isiahi Blasien

  4. I am very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this greatest doc. Florence Agosto Milone

  5. This really made me pay attention. The writing skill alone kept my interest. Thank you for sharing! Odette Erastus Giles

  6. This post presents clear idea in favor of the new viewers of blogging, that genuinely how to do blogging and site-building.| Daphne Gregoor Haff

  7. Hello, I do think your site could possibly be having internet browser compatibility problems. Whenever I take a look at your site in Safari, it looks fine however, when opening in Internet Explorer, it has some overlapping issues. I just wanted to give you a quick heads up! Besides that, wonderful site! Sheila Jefferson Thirion

  8. Hey Michael. i put the recipe just for you in the farm report tonight. we make it with fresh juice. love you michael dugger Bernelle Andras Sunda

  9. Hi, Iam 61 years old and had planned to take my CPP at age 70. As a forced detour, I fell ill, had to leave work. I am since provided disability insurance through my work benefit plan. Unfortunately, I have since been forced to take a CPP disability benefit. This situation has greatly impacted my long term retirement plan. The consequences are far reaching. It has decreased my potential earning ability and contribution ability which of course results in a lower company pension and Cpp payout during my retirement years. I will now be forced to accept my CPP at age 65. Would enjoy reading your new book. At this point, I need all the help I can get. Tillie Wesley Buehrer

  10. Benjamin I totally understand. You have a right to say what you need, when you feel ready. Corrine Royce Andel

  11. Hi there! Someone in my Facebook group shared this website with us so I came to take a look. Patty Vincents Keeton

  12. i am a care worker going house to house helping the people with tasks, working for an agency. But now l would like to start up on my own, helping with house work, laundry,shopping trips, travel to appointments, and a companion. But l dont know where to start, has anyone got any ideas? Where would l start and how do l go about it? Hynda Antone Nikolas

  13. you are really a good webmaster. The web site loading pace is incredible. Laurene Greg Ghiselin

  14. Simply desire to say your article is as surprising. The clarity in your post is simply excellent and i could assume you are an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please carry on the gratifying work. Ainslie Garv Neiman

  15. Hi there, I want to subscribe for this website to get hottest updates, thus where can i do it please assist. Serene Emmit Berkly

  16. I keep bottle of water in car and chewing gum for long commute rides Carlye Joey Medina

  17. I want to point out my admiration for your generosity supporting men and women who must have help with this niche. Your personal dedication to passing the message up and down was wonderfully good and has specifically enabled folks just like me to get to their objectives. Your entire warm and helpful facts denotes so much to me and somewhat more to my mates. Regards; from each one of us. Laverna Sean Nelle

  18. Hello, I enjoy readinhg all off you post. I wanted to write a little comment to support you. Orly Fletcher Alodee

  19. Great post, which gives us lots to think about. I particularly like that you remind people to do a little digging and try to understand rather than use soundbites. Thank you for sharing this! Albertina Sullivan Jasmin

  20. https://www.lekekremim.com/ en iyi leke kremi satin alma sitesi ayrica web
    sitemizden parfum saç uzatma ürünleri cilt aydınlatıcı güneş
    koruyucusu gibi bir çok cilt ürünlerine sahip olabilirsiniz

  21. antalya haber denince akla ilk gelen site havadis07.com ile antalyanın en güncel haberlerini
    okuyarak herşeyden anında bilgin olsun

  22. 3 Steps To Successful Digital Media Buying – DigitalFWD Creative Agency saoirse ronan sexy https://adecorpassion.blogspot.com/2020/10/48-gambar-celana-dalam-artis-png.html

  23. Georgia Taylor : April 7, 2021 at 1:39 pm

    Yes, the right partners means a lot. You should post your article also on Facebook page, gaining followers with https://viplikes.net/ to more people read the post and discuss it.

  24. order cialis online us

    order cialis online us

  25. can i take vardenafil with food

    can i take vardenafil with food

  26. buy cialis over the counter australia

    buy cialis over the counter australia

  27. viagra 20 mg cost

    viagra 20 mg cost

  28. generic viagra us pharmacy

    generic viagra us pharmacy

  29. sildenafil canada cost

    sildenafil canada cost

  30. Ahaa, its fastidious discussion concerning this piece of writing at this place at this web site, I have read all that,
    so at this time me also commenting here.

  31. I will immediately snatch your rss as I can not to find your
    email subscription link or e-newsletter service.
    Do you’ve any? Please permit me realize so that I may subscribe.
    Thanks.

  32. Good day! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good
    success. If you know of any please share. Thanks!

  33. I am sure this post has touched all the internet viewers,
    its really really fastidious post on building up new website.

  34. I have been surfing on-line greater than three hours today, yet I never discovered any fascinating
    article like yours. It’s pretty worth enough for me.
    In my opinion, if all website owners and bloggers made just right
    content material as you did, the net will be much more useful than ever before.

  35. This is a topic that’s close to my heart… Best
    wishes! Where are your contact details though?

  36. I am sure this paragraph has touched all the internet viewers, its really really pleasant article
    on building up new webpage.

  37. The road seemed to stretch on endlessly before us, but Alexis assured me that our journey was near an end. We’d turn before long into thick woods and travel through narrow, winding roads until we reached her family’s cabin. I had no choice but to trust her as GPS had given out nearly 20 minutes ago.

    “There’s good wifi and okay reception at the cabin,” she’d told me, “but you can’t get there unless you know the way.”
    https://medium.com/@mw5944255/a-simple-induction-9e1932db4fdc
    So here I was, driving alone in the middle of god knows where with a girl who was my student just a couple of weeks ago. Her and her four best friends had been together from first grade all the way through high school and now they had graduated with very different futures ahead of them. They had decided to kick off “the best summer ever” with a week long stay at Alexis’s family cabin. Alexis and I were heading up before everyone else, the four other girls and four guys.

  38. I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my view,
    if all site owners and bloggers made good content as you did, the internet will
    be a lot more useful than ever before.

  39. Its like you learn my thoughts! You seem to understand so much
    approximately this, such as you wrote the e-book in it or
    something. I believe that you simply can do with some p.c.
    to drive the message home a bit, however instead of that,
    this is great blog. A great read. I’ll definitely be
    back.

  40. Hello just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Internet explorer.
    I’m not sure if this is a formatting issue or something to do with web browser compatibility
    but I figured I’d post to let you know. The layout look great
    though! Hope you get the issue fixed soon. Kudos

  41. I loved as much as you’ll receive carried out proper here. The sketch is attractive, your authored material stylish. however, you command get got an impatience over that you would like be turning in the following. ill certainly come more beforehand again since exactly the same nearly very frequently inside of case you shield this hike.

  42. I want to to thank you for this very good read!!
    I absolutely loved every little bit of it. I have you book-marked
    to check out new things you

  43. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the internet
    will be a lot more useful than ever before.

  44. I have been surfing online greater than three hours lately, yet I by
    no means discovered any attention-grabbing article like yours.
    It’s pretty price sufficient for me. Personally, if all site owners and bloggers made just
    right content as you probably did, the internet will be a
    lot more helpful than ever before.

  45. Ahaa, its nice discussion on the topic of this paragraph
    here at this weblog, I have read all that, so at this time me also
    commenting at this place.

  46. can amoxicillin cause headaches

    can amoxicillin cause headaches

  47. fish mox amoxicillin

    fish mox amoxicillin

  48. Instagram takipçi sayını arttırmak için her gün 1.000 adet takipçi alabilir ve güvenilir işlemler yürütmek için yönergeni Türkiye’nin en büyük etkileşim sitesi takipbonus.com’a çevirebilirsin!
    https://cutt.ly/instagram-takipci-satin-al

  49. cvs azithromycin price

    cvs azithromycin price

  50. eliquis and celebrex

    eliquis and celebrex

  51. celebrex and diabetes

    celebrex and diabetes

Leave a Reply

Your email address will not be published. Required fields are marked *